7 Tips for Working From Home

At Accuware we are used to work from remote. Our team has the freedom to work from home, from the office and from wherever they like. 

We started this habit back in 2010, when “smart working” was really rare and not considered a viable option for many companies.

We want to share some tips with you.

We strongly believe in the power of remote and smart working.

In this specific period, with the Coronavirus emergency spreading all over the world, many companies are offering the ability to work from home to their employees.

Some employees are pretty new to this. We know that sometimes it is not easy to adapt to this working style, we know that all the operations are going to be different. For this reason, let us share some suggestions that come from our direct experience. We hope that they can be useful for you.

1. Maintain Regular Hours

Yes, this sounds obvious, but it’s not.

Once you work from home you know that you can organize your hours and tasks. Flexibility is great, but be careful.

Set a schedule, and stick to it. At least, most of the times.

Having clear hours for when to work and when to take a break helps many remote workers maintain work/life balance.

Of course, sometimes you need to extend your day, sometimes you may have to or start early to accommodate someone else’s time zone or to finish a project in time. When you do, try to balance by finishing early the following or previous day.

Do not try to be operational 24/7: this very often leads to be less productive and will make you hate working from home.

There are automatic time-tracking apps that you can use to be sure to stick to your schedule. Let us recommend TimeTune

2. Start your day, get dressed, set your office.

Create your morning routine, just like when you go to the office.

Get up, have breakfast if you’re used to it, and get dressed. You’re not leaving home, but getting dressed is proven to “trick your brain” and makes you more productive and constant during the day.

A routine can be more powerful than a clock at helping you get started each day.

Then, choose where your “office” is going to be. It can be on the couch, on the kitchen table, on a desk in a studio, on the carpet. But pick you office for the day, and if you can, stick to it. This makes you think of that spot as your “office” and improves your concentration. Don’t work from bed, this can be really counter productive.

3. Schedule breaks

Working from home makes you forget about taking breaks or can make the breaks be too long or frequent.

Feel free to pick your best break schedule, whether it’s 5 minutes each hour or 15 minutes each 3 hours, plus a long break for a meal or to relax. You can also extend your working hours and add more breaks -some of us prefer to have long breaks but work till late.

This is up to you, but remember to disconnect from work every now and then, to let your brain cool down.

4. Communication is crucial

When working from home you miss the daily chats with colleagues and the in-person meetings.

But remember, communication is important and you should communicate with your managers, colleagues, employees each time it is needed. Whether it is a chat message, an email, a phone call, make sure to share your thoughts and doubts, to give inputs and to ask for clarifications each time you need.

However, don’t overload people with messages:

  • When sending an email, read it twice. Make sure to include everything you need to add, to keep things simple and clear.
  • Use chat systems when convenient not only for you but also for the other person. Make sure that you are not interrupting something important.
  • Video calls are a great way to stay in touch and to quickly resolve several matters. But do not abuse of them. Sometimes, a quick email thread is way easier and does not require to allocate 30-60 minutes of time for a call.
  • Use Whatsapp with diligence. Whatsapp is something personal and not everyone wants to mix personal life with business there. Use it only if you have the explicit consent from the recipient, and keep it on a professional level. If needed, create a dedicated group on Whatsapp, even if it’s just for two persons. This will separate business from personal life, in a way.

5. Use the right tools.

When working from remote it is fundamental to have the right tools to be efficient and to improve the productivity.

Make sure to have access from your computer to all the company’s software you need: CRM, ERP, SAP, shared repositories…

And think about implementing new tools.

  • Slack is a great way to improve internal and external communication, in a kind of “chat/thread style”. It is well known and more and more companies are using it. It starts with a free plan which offers most of the times what you need.
  • Zoom is becoming the standard video conference application. It is extremely reliable, stable, and offers several features and functionalities that other conf call software don’t have. At Accuware, along with Hangouts, is our favorite communication tool.
  • A project management tool, like Asana, to keep track of all the projects, pending tasks, work groups..

6. Be positive!

It is normal to feel alone sometimes when working from remote. It can also happen that you miss your colleagues and even your boss. You may wonder how you are doing since you do not receive feedback, you don’t know what the rest of your team is doing. You know that the less face time you have with people, the less they know how to interpret your tone in writing.

However you should always be positive and proactive. When you work remotely full-time, keep a positive vibe, till the point where people may think you’re being overly positive. If not, you risk sounding like the pessimistic one of the team. It’s unfortunate but true. When writing to your team, don’t hesitate to use emoji and exclamation marks to make sure to communicate the right tone. Ask to your colleagues how they are doing, sometimes they just want to speak with someone and have some human connections.

7. Take advantage of your free time.

When you work from remote you realize that sometimes you have plenty of time for yourself.

In that time, there are many things you can do. First of all, if you’re stressed and you just feel like doing nothing, go ahead and relax. Meditation and relax are important, don’t feel ashamed to take some time for yourself.

Another way to take advantage of this time is to improve yourself, enlarge your knowledge, learn a new language, follow courses.

There are many books you can read and courses you can follow. Masterclass.com is one of the best platforms where you can follow interesting courses by the masters of the industry. You can improve your professional skills or follow your personal interests and hobbies, or even learn new subjects and skills that can improve your professional career in the future.

Time is a finite resource, make sure to use it in the best possible way for yourself.

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Case History: Track forklift inside a warehouse, Modani’s project in Miami

Modani, one of the most famous modern and contemporary furniture brands, selects Accuware Dragonfly to track the movements of forklifts inside their warehouse.

Modani, luxury contemporary furniture.

Modani is a famous manufacturer and distributor of contemporary and modern furniture. Modani has stores across the USA and in 2018 has been acquired by Maisons du Monde, in their plan of global expansion.

The main warehouse of Modani is located in Florida, a few miles from Miami. It spreads over about 120,000 sqft and about 20 forklifts operate on the floor.

In order to optimise the operations, reduce accidents and improve the efficiency of the warehouse, Modani has decided to install Accuware Dragonfly on board of each forklift.

Dragonfly, Accurate visual SLAM technology.

Dragonfly is Visual SLAM (vSLAM) technology. It allows robots, drones, machines, vehicles, AGV and mobile devices to get their real time precise location in GPS-denied environments, by just using an on-board camera. No hardware deployed on-site, no expensive LiDAR, no “sensor fusion” required.

Read more: What is visual SLAM?

Dragonfly can provide centimeter accuracy and the location is computed in real time, with a refresh rate up to 60 Hz (60 location updates per second).

For this project Accuware provided “Dragonfly Kits” composed of:

The mini pc has been connected to the forklift’s battery and the entire location computation happens on board.

Then, through a local WiFi network, the location data is sent to a central server from which Modani’s operation manager can monitor the real time position of forklifts and can access charts and KPI to evaluate and improve the efficiency of operations.

Installation and Setup

Accuware’s experts has helped Modani to physically install the Dragonfly kit on board of forklifts.

After the installation, a preliminary mapping of the facility has been performed, to create an initial “virtual map” for Dragonfly and to test the quality of the positioning.

With the camera mounted on top of the forklift, pointing towards the ceiling, Dragonfly could deliver the expected level of accuracy: 10 cm (4 inches).

Vibrations and environmental changes do not affect Dragonfly’s performance, making it a reliable and effective technology for forklift tracking inside this specific kind of environments, affected by changes over time due to their nature.

The below video shows Dragonfly at work inside Modani’s warehouse.

KPI and Data Analytics

Accuware has provided a dashboard to analyze the movements of the forklifts in real time, on a floor plan. In addition, historical tracking and data are available, to easily visualize some KPI like the average moving time of each forklift, the distance that has been traveled, speed and risks of collisions with other forklifts, along with a density map to understand the more crowded areas.

Accuware’s R&D team has created a custom application for Modani, which is open to extensions and add-ons, so that new KPIs can be added upon request.


Modani’s team has already started using Dragonfly to improve their operations and increase the efficiency of forklifts. Their warehouse manager uses the data generated to plan optimized routes, shifts and movements on the floor.

Your turn.

If you have a warehouse and would like to implement this technology, it’s time to contact us.

Several companies are adopting Dragonfly in their plan of innovation and it is proven to be a reliable and precise system for forklift tracking. Don’t miss this opportunity and connect now with our experts to discuss your project.

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Sentinel beats most of AI surveillance systems – Video

A study showed that most of AI surveillance systems fail in detecting people in some situations…

An article in the Daily Mail revealed that Video Analytics software for people-tracking can easily fail when a colorful printed patch is in front of a person.

Some engineers from KU Leuven, a university based in Belgium, demonstrated that some people simply become “invisible” to AI video tracking systems when they hold a specially designed patch in front of them. AI tracking systems get confused by the patch and are not able to detect the human.

How would Sentinel work in this case?

Spoiler: Sentinel can detect people also in this situation.

At Accuware we decided to test our own video analytics technology, Sentinel, on the same video, to check the results.

We were curious to see if our technology could perform better than many others on the market in detecting people in particular situations. So, we contacted the engineering team at KU Leuven asking to share the original video so that we could process it. Unfortunately the team said that they were unable to share it.

Therefore we decided then to process the publicly released video, which shows the superimposed tracking identifiers from YOLO2, that fails in detecting the subject with the colorful pattern. YOLO2 is one of the most common technologies used for AI video analytics, and is among the systems that fail in this test.

Sentinel was not trained to detect this specific situation, and we have used the standard configuration and calibration settings we use for our customers.

The result is impressive: Sentinel can detect humans also under this specific condition that tricks most of the other video tracking systems. Below you can check out for yourself.

Do not let your competitors get ahead of you!

If you are already using a video analytics system, or if you are considering integrating one, be sure to make the right choice.

A wise decision is crucial for the future of your company and making successful investments. When it comes to Video Analytics technologies, Sentinel is by far one of the most advanced and best performing technologies on the market.

Sentinel lets you be competitive in a sector that is continuously evolving: Accuware is committed to improve its technologies and deliver high-performing systems to customers. Unlike many competitors, we are open to listen to your specific requirements and we can create a custom and flexible solution based on your real needs, adapting our technology and algorithms to your specific use case and delivering a unique solution for your project.

Sentinel for your Project

If you want an advanced AI Video Tracking technology, if you want to get a successful experience with an advanced system, do not hesitate to contact us.

At Accuware we can deliver the right technology for your requirements and we provide consulting services as well in order to deliver customized projects and software. Our team will be delighted to speak with you.

Do you prefer to have an on-site demonstration?

We provide on-site demos as well: contact us for pricing and details.

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Visual SLAM for ROS

Visual SLAM for ROS is here.

Dragonfly is now available with direct ROS integration.

Our team has recently released the first entirely working ROS integration for Dragonfly, making Dragonfly the first commercial visual SLAM technology for ROS.

What is ROS?

ROS stands for Robot Operating System.

ROS is an open-source, meta-operating system for robots. It is not a “real” operating system but it provides the services you would expect from an operating system, including hardware abstraction, low-level device control, implementation of commonly-used functionality, message-passing between processes, and package management. It also provides tools and libraries for obtaining, building, writing, and running code across multiple computers. ROS is similar in some respects to ‘robot frameworks’. 

ROS is not a real operating system since it goes on top of Linux Ubuntu. ROS is a framework on top of the O.S. that allows it to abstract the hardware from the software. This means you can think in terms of software for all the hardware of the robot. And that’s good news for you because this implies that you can actually create programs for robots without having to deal with the hardware.

Visual SLAM

At Accuware we created Dragonfly, our unique Visual SLAM (vSLAM) technology. It allows robots, drones, machines, vehicles, AGV and mobile devices to get their real time precise location in GPS-denied environments, by just using an on-board camera. No hardware deployed on-site, no expensive LiDAR, no “sensor fusion” required.

Read more: What is visual SLAM?

Dragonfly can provide centimeter accuracy and the location is computed in real time, with a refresh rate up to 60 Hz (60 location updates per second).

Read more: the accuracy of Dragonfly

ROS Integration

So far in order to interact with the Dragonfly engine it was possible to use the Dragonfly JAVA application for Linux and MacOS and the Dragonfly API.

In order to be integrated with ROS we have created “nodes” that are directly interfaced with the Dragonfly engine to Start and Stop the positioning and to automatically Get the real-time location data stream. Accuware’s R&D team is able to deliver custom ROS nodes to be integrated in your projects so that our visual SLAM solution can be seamlessly integrated in robots and other devices based on ROS.


So, whether you need to integrate Dragonfly on a vehicle operating inside a warehouse or on a robot for personal assistance in healthcare, our team can provide the right integration tools.

ROS integration is just the last of the developments and services that we have rolled out in order to ease the deployment and installation of Dragonfly, and we are open to listen to your requirements: contact us and share your project, we will be glad to help!

Watch this video to see how Dragonfly works on a Forklift inside a Warehouse.

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The importance of Forklift Tracking in Logistics

Forklift Tracking with a RTLS System lets you understand how Forklifts are used.

Understanding how Forklifts move throughout a warehouse has always been a need: knowing how forklifts move, how operators use them, can significantly improve the operations management and the productivity.

Having an overview of the movements and utilization patterns of forklifts can let you cut the business expenses by optimizing the operations.

Forklifts and Lifting Trucks are a necessary part of the manufacturing, transportation, and warehousing industries. Yet, many businesses only use them to a fraction of their maximum potential.

Knowing the location of forklifts and being able to track this data over time can lead to great improvements.

How can you track forklifts?

Multiple technologies, hard to decide…

There are several technologies that promise to track forklifts in real time, claiming Real-Time updates with Active RTLS/RFID systems. Bluetooth/BLE, WiFi, Ultra Wide Band (UWB) and RFID have been used to track moving assets and people, but when it comes to forklifts tracking they are not the best options to choose from.

These technologies, based on radio frequency (RF), require the deployment and maintenance of an on-site infrastructure (“antennas”, “nodes”, “receivers”) throughout the warehouse that detect the presence of “Tags”, attached to the forklifts.

Not only the deployment is time consuming and expensive, but the final results are not even satisfactory. The average accuracy of BLE Tracking inside a warehouse, considering the open space and the amount of metallic surfaces creating interference, ranges between 5 and 8 meters: definitely not accurate enough for a Real-Time Locating System solution. Likewise, the other RF based technologies have significant accuracy and latency issues that cannot be overcome.

Forklift in warehouse

Real Innovation is here.

At Accuware we have a lot of experience with RF based location technologies: we developed WiFi and Bluetooth based tracking systems almost 10 years ago. We decided then, back in 2015, to focus our efforts on the development of a new technology able to address use cases that could not take advantage of radio frequency based systems.

In this context we created Dragonfly, our unique Visual SLAM (vSLAM) technology.

What is visual SLAM?

Dragonfly can provide centimeter accuracy using just an on-board camera. This technology does not require the deployment of “receivers” throughout the site, nor the installation of “antennas” or other fixed equipment. In addition, the precision is extremely high and the location is computed in real time, with a refresh rate up to 60 Hz (60 location updates per second).

Read more about the accuracy of Dragonfly

Forklift in warehouse

The Benefits of Forklifts Tracking

A forklift location overview is important. The amount of data that you can collect from forklift tracking is tremendous and has a crucial importance for business analysis:

  • How long does an operator take to get a pallet?
  • What are the most used routes?
  • What are the most congested areas?
  • Where and when do the most of the accidents happen?

Dragonfly is used to collect data inside the warehouse and can be used to collect data outside the warehouse (sometimes in combination with a GPS unit). The possibilities of data collection related to forklifts are many:

Raw data

  • Precise Indoor location
  • Driving speed
  • Acceleration (G-forces)
  • Custom sensors (Temperature, Humidity, Other sensors…)

Alerts in real time

  • Alarms Inside/Outside predefined area
  • Driving speed over a certain limit

Analytics and Reports

  • Most active warehouse areas
  • Average time to pick a palletet
  • Driving behaviour
  • Rest times
  • Usage time

We can also create custom analysis and reports, to let you analyze which operators finish the most orders and which operators get speed or pedestrian warnings, you can compare charts across the vehicle fleet (utilization, efficiency, accidents, average speed, average daily distance, etc.)

Forklift in warehouse

Reducing the costs

Speaking of cost, a large warehouse can have dozens of forklifts and similar vehicles operating at the same time on the floor.

A big fleet can have a significant impact on your budget: purchase or leasing of vehicles, maintenance, electricity for recharging, and the expense of extra workers to operate those vehicles are costs that businesses are constantly facing.

Implementing a Forklifts Tracking solution can help you control and reduce these costs:

Increasing Forklift Utilization

Dragonfly allows managers to analyze vehicle usage with an aim towards improving efficiency. When you are better able to use your existing equipment, you may be able to reduce the amount of vehicles on the floor.

With a smart combination of hardware and software, Dragonfly provides the manager the ability to keep their fleet at high efficiency levels and save money.

Optimizing Routes

Without a proper procedure in place, operators are forced to figure out the best routes to take across the floor on their own. This can lead to errors and accidents. Sometimes operators need to backtrack because of other vehicles, pedestrians, or even pallets that were in the way. This wasted time could be used to fill other orders.

With Dragonfly you can understand which are the most crowded routes, where operators have to backtrack often, where the most of the accidents happen, and plan the best routing model for the future.

Speed Limiter

Dragonfly is able to detect forklift and lifting truck speed and acceleration. This enables the possibility of configuring speed limits throughout the warehouse or inside specific areas and geo-fences. The operator can receive an alert when the speed is over the limit. In some cases it is also possible to configure the forklifts to limit their speed automatically and Accuware’s engineering team can design and develop the on-board controlling system.

Dragonfly also keeps a record of all the events and activities so that they can be reviewed and analyzed to improve operator efficiency and overall safety.


Real-Time Forklift Tracking Systems are Crucial for the Modern Warehouse Managers

It is fundamental nowadays to stay updates and take advantage of technical innovations: technology is progressing faster than ever, bringing new possibilities to businesses to improve their operations and reduce the costs. Lacking or staying behind in technology can create competitive disadvantages and can lead to losses of contracts when clients prefer to assign their contracts to more advanced companies. Dragonfly is a RTLS that allows businesses to remain at the cutting edge of technology when it comes to forklifts tracking: it makes it possible to have:

  • Real-time location display and recording
  • Data analytics (that leads to operation and route optimization)
  • Workplace safety

Do not let your competitors stay ahead of you!

Forklift tracking solutions can improve your business and significantly reduce the operational costs. Reduced accidents less wasted hours, and less unused vehicles mean more productivity and lower costs for maintenance and operations.

Dragonfly lets you be competitive in a sector that is continuously evolving and adopting new technologies and solutions for better operations.

Dragonfly for your Project

If you want an advanced indoor location technology for your warehouse and if you would like the advice of our experts, do not hesitate to contact us.

At Accuware we can deliver the right technology for your requirements and we provide consulting services as well, for complete custom projects. Our team will be delighted to speak with you.

Watch this video to see how Dragonfly works on a Forklift inside a Warehouse.

Do you prefer to have an on-site demonstration?

We provide on-site demos as well: contact us to know pricing and details.

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Walmart and other retailers are adding robots to their workforce, and indoor location is a crucial component.

Robots: the innovation of Retail

A new technology trend is emerging in the retail industry: robots and autonomous machines are being introduced to perform many tasks. The robots will substitute lower-level jobs, both in maintenance functions and basic inventory functions, in order to manage rising costs.

The world’s largest retailer, Walmart, is carrying thousands of robots on board in nearly 5,000 of its 11,348 stores. According to CNN Business, these robots will wash floors, scan boxes, unload trucks and track shelf inventory, primarily at domestic locations in the United States.

A new unloading robot has already been used at the docks of hundreds of stores, extracting boxes from delivery trucks while automatically scanning and sorting goods. The unloader will be used at more than 1,100 points of sale in the near future.

“Automating certain tasks,” according to Walmart CEO Doug McMillon “gives employees more time to do the work that satisfies them and to interact with customers. Following this logic, the retailer points to robots as a source of increased efficiency, increased sales and reduced employee turnover.

Tests in dozens of markets and hundreds of stores have shown the effectiveness of robots, but how can replacing people with machines really reduce employee turnover?

Walmart Logo

This statement remains to be seen, but there seems to be strong support for greater profitability through robotics.

Are robots a threat for workers?

“As we evolve, there are some jobs that will disappear,” said Michael Dastugue, Chief Financial Officer of Walmart in the United States. The message is clear: robots remain a valuable resource to replace low-level jobs. The company says that this investment will allow human workers to perform more varied tasks, as robots take jobs that humans don’t want to do anyway.


Profit vs. People

In 2018 more than a dozen large retailers filed for bankruptcy. Sears, Diesel, Beauty Brands, Mattress Firm and many others are restructuring – or disappearing – due to bankruptcy.

Walmart’s obligation to its people remains strong – if by “people” we mean “shareholders“.

Business considerations are at the center of the transition to the use of new technologies and employees will have to adapt. Consider these statistics in a recent study commissioned by Bossa Nova Robotics. (Full disclosure: Bossa Nova is the manufacturer of inventory evaluation robots at Walmart, and others. With more than $70 million in capital raised, this Carnegie-Mellon-driven venture is revolutionizing retail sales with robots, according to CNBC sources.)

walmart aisel

Inventory problems in Retail

Based on responses from 100 retail executives from companies with revenues over $500 million, 99% reported inventory problems. In addition, this survey showed that

  • 87% said an inaccurate inventory was responsible for more loss of revenue than theft.
  • 92% said that stores spend more time identifying inventory problems than implementing innovative solutions.
  • 81% claimed they believe their stores are only maintained or even falling behind, despite the availability of new technologies.
  • 76% said the introduction of robots in stores will improve employee productivity.

Indoor Location: the new challenge

Providing indoor location to robots is crucial when they need to autonomously move throughout a complex space. It is even more important if customers are walking throughout a supermarket while the robots move around the aisles.

Precise indoor location becomes a key component for robots: in GPS-denied environments, such as supermarkets and stores, it is necessary to consider alternative technologies for positioning.

Dragonfly, the solution to indoor location problems

At Accuware we have developed Dragonfly, a technology for robots and autonomous vehicles able to provide precise location using just computer vision. Our team has been working with several customers in retail to implement indoor location technologies, and Dragonfly is the state of the art system for similar applications.

Dragonfly is a Visual SLAM technology: unlike other systems, such as LiDARs, it does not require the installation and calibration on board of expensive hardware, nor the presence of multiple sensors for “sensor fusion” computations. Dragonfly simply requires a camera on board and uses the video stream to compute the real time location of the robot: this data can be fed it to the navigation and piloting system.

Dragonfly for your Project

If you need an advanced indoor location technology for your project, or if you would like the advice of our experts, do not hesitate to contact us.

At Accuware we can deliver the right technology for your requirements and we provide consulting services as well, for completely custom projects. Our team will be delighted to speak with you.

Watch this video to understand how Dragonfly Works

Do you want to quickly test Dragonfly on your smartphone?

Note: this is a demo version that is not intended to show the full functionalities of Dragonfly. The results may not be stable and precise due to Smartphones’ limited capabilities.

Do you prefer to have an on-site demonstration?

We provide on-site demos as well: contact us to know pricing and details.

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Tracking customers inside a retail store using computer vision and Artificial Intelligence (with Video)

One of the main problems of Retail Stores is to measure traffic and understand how people move throughout the space.

In this context, some of our customers have decided to use our innovative Intelligent Video Tracking technology, Sentinel.

Sentinel is a computer vision technology that uses Artificial Intelligence to process videos from existing Video Cameras (CCTV cameras) installed in the venue. Sentinel is able to detect and identify people: it can be used to track the presence of people, analyze footfall, and collect the precise location of each customer.



Modani Store

One of our clients, Modani, in Miami, Florida, has been one of the first customers to use Sentinel to monitor the location and presence of customers, and track their behavior inside the store.

Modani has installed multiple cameras throughout the store to measure the traffic and analyze the movements of customers.

Modani, modern and contemporary furniture

Modani Furniture is a worldwide famous brand for high-end modern and contemporary furniture. Modani focuses on simple geometric shapes rather than the heavy ornamentation typically found in traditional or contemporary furnishings.

Each piece of furniture is designed to be personal: Modani sources beautiful materials from around the world, such as raw-edge acacia wood, stainless steel, nickel or aluminum, velvet, suede, and silk to create furniture profiles that are transitional.

Modani has several stores across the United States and their Miami retail space has been equipped with Sentinel video tracking for several years.

Tracking customers inside the store brought several benefits


Customer behavior insights

The first and main advantage of using retail analytics is that they provide tangible and actionable insights about customers’ behavior.

Handling the aspects of a business becomes way easier when one knows how to measure the return on investment. Retail analytics makes it possible. Retail analytics gives a highly accurate picture to retailers of what works and what doesn’t: this becomes crucial when trying to understand the customers’ response to a product or to a marketing campaign.

Improving Marketing ROI

As mentioned above, retail analytics helps in measuring the return on investment (ROI) across various aspects of business management.

Therefore, Analytics can have a deep impact on enhancing the ROI from marketing endeavors. A store manager can measure the effect of in-store influences and modifications on purchase patterns, so he can alter future campaigns accordingly.

He can focus on effective campaigns and plan marketing initiatives based on what triggers specific customers’ actions.

Optimizing In-Store Operations

In-store analytics offer a strong understanding of the consumer behavior. Tracking the shopping patterns and analyzing dwell times can reveal several opportunities for all types of retail operations, from individual stores to large shopping malls. Managers can change the layout to be more attractive, can plan the service delivery quality that customers like the most and the product placements that draw maximum attention.

With these KPI at hand, retailers can manage the best staffing options, the most attractive design techniques and the best selling tactics, based on real data.

Enhancing Loyalty

Retail analytics helps in understanding the relationship between a store and its visitors, by giving useful insights into customer behavior.

It helps the retailer to get the right information across to the desired recipient and ensure a nice shopping experience for the buyer. By personalizing marketing content based on the customers’ response, retailers are able to showcase the relevant products and offers to the most responsive audience, therefore increasing the propensity in them to buy.

This also increases the brand perception with the customers who feel valued. As a consequence, this positively affects the loyalty that they feel towards the brand.

Managing the Basics

Retail analytics plays a crucial role in improving the efficiencies in daily business management.

Predictions based on analytics let the retailer take immediate actions for decision-making on stocking, tracking, and restocking SKUs on a convenient and regular basis. Keeping a track of how often a particular product is sold, sellers can predict and analyze the trends that are dominant in the current market. This insight can help identify the most popular items, concentrating on these and similar products to improve the lateral sales.

Sentinel Video Tracking Technology

Modani has installed several CCTV cameras to use Accuware Sentinel: Sentinel is an intelligent video tracking system that enables all kinds of retail analytics.

Sentinel makes it possible to build solutions and software to analyze visitors’ behavior by following the movements of people inside venues and stores, identifying and tracking them by their visual appearance.

Sentinel provides API and raw CSV files that can be integrated into analytic systems, and Accuware’s partners can also deliver an end-user application for retail analytics, if required.

Watch this video to understand how Sentinel Works

Do you have a CCTV Video and want to test Sentinel?

Upload your video on our demo page and get it processed by Sentinel!

Do you prefer to have an on-site demonstration?

We provide on-site demos as well: contact us to know pricing and details.

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