Category Archives: Business Insight

Article discusses business aspects, such as ROI, usability features or maintenance cost of deploying location technologies

Location awareness in Museums

If you are a creative director, a curator, an innovator at a cultural organization, how do you envision harnessing technology, and specifically location awareness technologies to engage your audiences? By cultural organization we refer to learning settings such as museums, zoos, aquariums, science centers, historical … Continue reading

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Location-based In-store Analytics in Retail

Location-based analytics in physical retail environments provide business insights valuable to stores and brands by analyzing in-store customer behavior. All retail environments, both physical and online, are concerned with understanding what customers do inside their stores.

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Location awareness in Event Marketing

Face-to-face marketing, as conducted in events, trade shows and conferences, is a major component of B2B marketing strategies. The current trend involves the creation of end-to-end experiences across multiple channels that begin well before the event starts and continue long after it … Continue reading

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Location-based technologies in healthcare asset management

The management of mobile medical equipment is a significant challenge for many hospitals.  An average mid-size hospital has thousands of mobile devices in continuous motion.  Keeping track of their whereabouts and being able to locate them quickly is essential to … Continue reading

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Location-based technologies in healthcare safety

Ensuring patients and staff safety is a primary concern in many healthcare facilities. Risks are plentiful, including the spread of infections, elopement of patients unable to care for themselves, and physical violence on the staff at emergency departments. Location-based technologies … Continue reading

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Location-based technologies in healthcare operations management

Managing operations at a health care facility is a complex endeavor. Location-based technologies can simplify the automatic collection of data whose analysis may lead to operational improvements that can enhance patient care while significantly lowering cost. Location awareness can be … Continue reading

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Location technologies aid patients experience in healthcare

Going to a health care facility can be stressful for patients, their families  and visitors.  That is one good reason why there are deliberate efforts made to make these facilities welcoming and cheerful.  Location-based technologies can help by facilitating navigation … Continue reading

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