Tag Archives: In-store analytics

Location awareness in Event Marketing

Face-to-face marketing, as conducted in events, trade shows and conferences, is a major component of B2B marketing strategies. The current trend involves the creation of end-to-end experiences across multiple channels that begin well before the event starts and continue long after it … Continue reading

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Location-based technologies in healthcare operations management

Managing operations at a health care facility is a complex endeavor. Location-based technologies can simplify the automatic collection of data whose analysis may lead to operational improvements that can enhance patient care while significantly lowering cost. Location awareness can be … Continue reading

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Event attendees find their way around and each other

Seminars held during a trade show or convention are key gatherings that enable attendees to keep up with the latest information in their field. Events are also the place to network and catch up with friends, colleagues and competitors.  Event organizers can … Continue reading

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How can I measure foot traffic and customer flow through my store?

Customer traffic is king!  As a bricks-and-mortar retailer, you boast about endcap displays that look terrific.  Can you also say how many people were routed effectively to see those endcap displays across your store?  Wouldn’t you like to know how the … Continue reading

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Navigating the Airport During the Heavy Travel Season

Ah, the bliss of Holiday travel! Getting from here to there by air to see the rest of the family can be daunting.  It seems that just about everyone else is on the road too.  Add to the friendly, crowded … Continue reading

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