Tag Archives: Proximity

Location awareness in Hospitality

If you have recently attended HITECH, or you are just planning ahead to enhance customer experiences at your properties, technology should be front and center in your plans.  And surely, location-aware mobile apps are in your short list. The new … Continue reading

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Location awareness in Event Marketing

Face-to-face marketing, as conducted in events, trade shows and conferences, is a major component of B2B marketing strategies. The current trend involves the creation of end-to-end experiences across multiple channels that begin well before the event starts and continue long after it … Continue reading

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